Andrea Franceschini is a sweets shop (cakes and desserts). Their business grew quickly, opening 14 franchise locations in a very short time. This extraordinary and rapid evolution resulted in their neglecting its institutional identity; packaging had lost its appeal and functionality. We effectively developed a design concept which updated their image, made the brand more identifiable and competitive, leading to increased sales.
PROJECT FILE
Packaging was neither sturdy nor functional. Cake boxes, especially were difficult to assemble and lacked a good closing mechanism. Graphics lacked institutional colors and identity.
Packaging was exclusively developed for each product. We used organic forms which were in tune with other logo features. Packaging was made stronger, easier to assemble and transport.
Packaging was redesigned applying new color tones with the objective of achieving a more intense and sharper look vis-à-vis competing brands.
1521 Alton Road, #300
Miami Beach, FL 33139
305/532-8877
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